Last month Apple quietly dropped the word “Air” from its iPad line, leaving just a regular iPad, the iPad Mini 4, and two iPad Pro models left to choose from. If you’ve seen Apple’s recent iPad Pro adverts, the change should come as no surprise. The company is pushing the Pro models as full-fledged laptop replacements, while sales of the plain old iPad continue to wane. So what does this mean if you’re looking at buying an iPad in 2017? Let’s run through the changes and answer the questions that matter. Air No More A recent Guardian article sums up Apple’s changing marketing philosophy using Andy Warhol’s famous Coca-Cola...
Read the full article: Apple Drops Air From iPad Line: What Does It Mean for Consumers?
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